My Coast

My Coast is a mobile application that uses satellite data to bring real time information to people in Cornwall, whether they are visiting, or living in the region. Jo Murray, founder of My Coast, is collaborating with RNLI, MET Office and South West Water who will take the live data of the weather, water conditions and quality and match the data to the relevant safety parameters for different activities. Meaning that users of the app can access in real time, relevant information, about sea conditions, weather, plus information about facilities and amenities. This live data will ensure users stay safe and get the best out of their day.

The app will be able to: 

  • Reduce the number of avoidable deaths and accidents involving rescues on the Cornish coastline, by providing live safety information, emergency service push notifications and an emergency 'call for help' button should you get into trouble
  • Give information on how busy an area is in real-time, so the user can avoid the crowds and pick a more suitable location instead
  • Capture information relating to visitor flows in popular hotspots and the effect these movements are having on areas of natural beauty
  • Give useful information about on travel without a car and linking to bus and train timetables, EV charging points, bicycle parking and walking/cycling routes
  • Continual maintenance and updating to ensure it remains as the 'go-to' single source of truth
  • Be the catalyst for improving connectivity along the coast and in rural areas, ensuring emergency functions can operate even when there is little or no phone reception

My Coast is in the process of securing more funding for the app in order to commision University of Plymouth to analyse the innovative 'Rip Index' to ensure its accuracy, which provides a live feed of how strong the currents are on any given day. 

To find out more about the app, and to crowdfund My Coast, please click on this link: